Back to Fukushima: Perceptions and effects of an immersive journalism story

News media organizations have been experimenting with immersive journalism formats in recent years. The search for new ways to tell stories is driven by technology and has given rise –and not so new– forms of expression. initial enthusiasm dissipated over the years, uncertainty future justifies study most potential using this journalism. This research was carried out Finland Spain, it based on a textual narrative analysis reception comparing online article 360º video versions report Fukushima: Contaminated Lives from El país. results identify affordances both confirm that capacity generate greater emotional effect perception presence, realism involvement, also having positive impact increasing interest changing opinions related topics. narration seems work better only if there large amount information be understood contextualized. However, authors claim that, instead an essential break, are similarities between formats, which situated same continuum emotionality rationality. These findings indicate storytelling can important part or affective turn contemporary sensation presence empathy towards distant complex realities emerge as main distinguishing values kind lives represents.